01⌁
Google Ads Management
Capture active demand with Search, Shopping, Display and Performance Max—structured around intent and measurable conversion actions.
✦ Available Performance Marketing Specialist · Dubai, UAE
Turning paid media into qualified leads and measurable growth.
I plan, manage and optimise paid acquisition systems that connect ad spend to measurable business growth—from search intent and creative testing to tracking, landing pages and CRM lead flow.
Ad spend managedAED 1M+
Leads generated10,000+
10,000+Leads generated across paid campaigns
AED 1M+Ad spend managed across Meta and Google Ads
67%Cost-per-lead reduction for a Dubai real estate brokerage
5+ yearsPerformance marketing experience in the UAE
01 About me
Google Ads and Meta Ads expertise backed by hands-on execution.
I’m Muhammad Hasaan, a Dubai-based Performance Marketing Specialist with 5+ years of UAE experience across real estate, interior design, healthcare and B2B services.
Across my experience, I have generated more than 10,000 leads through paid campaigns and managed AED 1M+ in ad spend across Meta and Google Ads. I connect acquisition with GA4, Google Tag Manager, Meta Pixel, landing pages, CRM workflows, email and WhatsApp follow-up, and sales teams.
02 Services
Performance marketing services in Dubai, engineered for accountable growth.
One connected system—from demand capture to conversion measurement.
02✦
Meta Ads Management
Build demand through creative testing, audience segmentation, retargeting and a disciplined route from first impression to qualified lead.
03◎
Lead Generation Strategy
Connect the offer, message, audience and funnel so your campaigns attract commercially useful enquiries—not empty form fills.
04↗
GA4 & GTM Tracking
Measure forms, purchases, calls, WhatsApp clicks and the actions that reveal where prospects lose or gain intent.
05◫
Landing Page Optimisation
Turn ad clicks into action with message match, focused UX, proof, friction reduction and controlled conversion tests.
06⌘
Reporting & CRM
Route leads quickly, connect sales feedback to campaigns and translate channel data into clear decisions.
03 Selected results
Google Ads and Meta Ads results: campaign proof, not promises.
Client and campaign names are obscured where necessary to protect confidentiality. The performance metrics remain visible.
ads.google.com
Google Ads case study
2,560+ recorded conversions from approximately AED 56,500 in spend.
Across the CV reporting period, the UAE junk-removal account generated 3,870+ clicks at AED 22.03 per platform-recorded conversion. I managed search terms, keywords, competitors, device performance, tracking and budget allocation.
3,870+Clicks
2,560+Recorded conversions
AED 22.03Cost / conversion
≈ AED 56.5KSpend
business.facebook.com
International investor acquisition at £15–£25 CPL.
For a Dubai real estate brokerage, I ran Meta lead campaigns for UK and Singapore investors from January 2025 to May 2026, with monthly budgets of up to AED 40,000. Over that period I generated 4,300+ leads and reduced cost per lead by 67%.
04 Experience
5+ years across paid acquisition, SEO and digital growth in the UAE.
01
Performance Marketing Specialist
True Interiors, Abu DhabiManage Google Search and Meta Ads campaigns on a monthly marketing budget of AED 20,000 for an architect-led interior design, fit-out and renovation company. Set up GA4, Google Tag Manager, Meta Pixel and Microsoft Clarity tracking, run SEO for trueinteriors.ae, and report performance in Looker Studio.
02
Performance Marketing Specialist
ANWA Properties, DubaiManaged Meta Ads budgets of up to AED 40,000 per month for UK and Singapore investor campaigns, generating 4,300+ leads and reducing cost per lead by 67%. Delivered 350 leads at £12.29 CPL for a London investor event, set up GA4, Google Tag Manager and Meta Pixel tracking, and built GoHighLevel email and WhatsApp follow-up workflows.
03
Freelance Paid Media Specialist
Project-based, UAE clientsManage Google Search, Meta and TikTok acquisition on a project basis alongside full-time roles. Oversaw approximately AED 56,500 in Google Ads spend, generating 3,870+ clicks and 2,560+ platform-recorded conversion actions at AED 22.03 each; delivered 79 Meta form leads for Newton POS at approximately AED 28 blended CPL and 61 TikTok conversions from approximately AED 2,373 spend. Connected campaigns to a local CRM through Pabbly Connect and produced short-form content for Newton POS, a UAE water-sports company and Colortek Dubai.
04
Marketing Executive — SEO & Paid Media
YAKKA Technical Services, SharjahIncreased total monthly service inquiries by 40% and website form submissions by 25% through B2B Meta Ads, Google Search and Display campaigns and landing-page optimisation. Increased organic traffic by 30%, ranked 15+ target keywords on page one, and set up GA4, Google Tag Manager and Meta Pixel tracking.
05
Social Media Manager
Dream Pharmacy, Abu DhabiManaged Google Ads and social campaigns, reducing Google Ads cost per conversion by 10% and increasing paid-media CTR by 25%. Supported SEO and website improvements that increased organic traffic by 15%.
Core skills
Google AdsMeta AdsTikTok AdsLead GenerationCampaign StrategyConversion TrackingGA4 & GTMLanding Page CROSEO & Keyword ResearchCRM AutomationRemarketingReporting & Optimisation
Platforms & tools
Google AdsMeta Ads ManagerTikTok AdsGA4Google Tag ManagerMeta PixelMicrosoft ClaritySearch ConsoleLooker StudioSemrushAhrefsWordPressGoHighLevelPabbly ConnectBitrix24Adobe Creative SuiteCanva ProCapCut Pro
Education & training
BS (Hons) in Computer Science
Virtual University of Pakistan · 2025
Digital Marketing · 2020Graphic Design · 2020Video Editing & Vlogging · 2022
Languages
Communicating across markets
EnglishFluentUrduNativePunjabiNative
05 The psychology formula to win
Move people from a real problem to confident action.
My marketing process follows how people actually decide: understand the pain, make the solution clear, earn trust, create momentum and optimise for qualified growth.
?
01Listen before targetingUnderstand the pain
I map the customer’s problem, search intent, objections and the commercial outcome the business needs.
→✦
02Make the value obviousShow the solution
I connect the right offer and message to each audience, channel and stage of awareness.
→✓
03Replace claims with proofBuild trust
Campaign evidence, testimonials, strong landing-page signals and transparent tracking reduce perceived risk.
→↗
04Give action a reason nowCreate urgency
Focused calls to action, timely offers and friction-free follow-up turn interest into momentum.
→☺
05Optimise for business valueQualified growth
Lead quality and sales feedback guide budget toward the audiences and messages that genuinely convert.
Understand＋Value＋Trust＋Urgency＝Qualified growth
06 FAQ
Performance marketing FAQ: clear answers before we start.
Everything you need to know about scope, fit, measurement and tracking.
01What does your Google Ads management include?＋
Account and conversion-tracking review, keyword and competitor research, campaign structure, ad copy, negative keywords, bidding and budget management, landing-page recommendations, ongoing optimisation and transparent reporting.
02Which businesses do you work with?＋
My experience spans real estate, interior design, local services, healthcare, B2B technical services and SaaS lead generation. I am especially effective where lead quality and sales follow-up matter as much as lead volume.
03How do you measure campaign success?＋
I align reporting to commercial outcomes: qualified leads, cost per lead, cost per acquisition, conversion rate, lead quality, pipeline feedback and return on ad spend where revenue data is available.
04Do you set up GA4 and Google Tag Manager?＋
Yes. I configure and audit tracking for page views, forms, thank-you pages, purchases, add-to-cart events and WhatsApp clicks, with UTMs and platform conversions for reliable attribution.
05Are you available for full-time roles or freelance projects?＋
Both. I am open to full-time performance marketing roles in the UAE and take on freelance Google Ads, Meta Ads and tracking projects for businesses in the UAE and abroad.